At present, millions of Indians don’t have access to portable water to drink, and many a millions go in open to defecate in rural places. The condition of urban cities isn’t good either; with inappropriate waste management and drainage system.
This year on the occasion of Mahatma Gandhi’s birthday i.e. 2ndof October, the Government of India led by honorable Prime Minister Shri Narendra Modi, decided to make India a cleaner nation. He inaugurated the “Swachh Bharat Abhiyan”, also known as the “Clean India Movement”. The aim of the movement is to make India filth free in next 5 years by 2019; apparently, it is the 150th birth anniversary year of Mahatma Gandhi as well.
In the movement, the Prime Minister himself led from the front and was seen cleaning the roads with broom, joined by his ministers and nearly 3 million government employees. He urged the Indian nationals to come and participate in the movement. In response, we all witnessed how the local residents, RWAs, school and college students were found cleaning the roads & public places and pledged to make India filth free.
But does this make Swachh Bharat Abhiyaan a Success?
On one hand, we saw many celebrities, sport stars and industrialists such as Amitabh Bachchan, Aamir Khan, Priyanka Chopra, Sachin Tendulkar, Anil Ambani, etc. coming forward and joining the Swachh Bharat Movement, on the other hand TV Channels showed the ruling party leaders to put dirt on clean places & then clean it just for the sake of photo ops.
Where one part of the population is aware about the serious health and cultural hazards of filth and dirt, the other part are still there, who are unaware and neglect cleanliness. In the past, we have seen many such initiatives by various governments for instance under Rajiv Gandhi was launched the Central Rural Sanitation Program in 1986 and under Atal Bihari Vajpayee was launched the Complete Sanitation Campaign in 1999 but, the lack of awareness and commitment shown by the governments and people led to failure of the initiatives.
We believe though the Swachh Bharat Abhiyan is far more advertised than the previous campaigns via means of social media and celebrity participation but still its success can only be judged in the longer run. Celebrity Videos going viral may inspire quite a few but we can’t say the campaign has a significant effect until and unless we see the results spreading across the country, reaching the remotest villages.
We at ExtraCarbon believe the most important parameter for achieving the dream of Clean India is active and serious participation by the citizens. We have built our social initiative on the same parameter i.e Community Effort, where we citizens play an active part in changing the India around us.
ExtraCarbon is focusing on educating the community on how recycling can change our lives, how following the concept of Circular Economy in a longer run will lead towards a sustainable future and how a simple change in how you procure your newspaper can save a lot of trees and resources. We are not just working with individuals but organizations ranging from departmental stores to multi-national firms, working with them so that we can see waste in a whole new way.
We are doing our bit. Are You? Know more about our initiative here – www.extracarbon.com and how you can help us realize the dream of Swachh Bharat.